We are in the magical land of Sicily, where the sun, the climate, the light and the capable hands of Sicilian farmers, give rise to the unique Giù Giù products.
Born under the Sicilian sun
We are in the magical land of Sicily, where the sun, the climate, the light and the capable hands of Sicilian farmers, give rise to the unique Giù Giù products.
Giù Giù is a brand created by Prezzemolo & Vitale to bring value to small artisanal productions born under the Sicilian sun. Giù Giù selects a range of products (such as extra virgin olive oil, tomato sauce, preserves, jam, honey, biscuits, wine and beer) focusing and laying emphasis on their quality.
Pesto is a celebrated treasure of Mediterranean cuisine. There’s no one pesto, but regional variations which prize local flavor and ingredients. So are the Giù Giù pesto sauces: Pesto al Basilico: the most popular pesto made of basil, parmigiano, pecorino cheese and pine nuts. The Pesto Trapanese, a typical pesto from Trapani made out of ripe tomatoes, almonds, and basil; moreover, there is the Pesto Siciliano with traditional Sicilian ingredients such as aubergines, tomato, dried tomatoes, capers, almonds and ricotta cheese.
TOMATO SAUCES
The ready-to-eat Siccagno Tomato Sauce and the Datterini Tomato Sauce are the essence of Italian cuisine. They are prepared according to tradition, only the scent and flavor of fresh basil and 100% Sicilian tomatoes, hand-picked and freshly processed, without the addition of preservatives. Ready to wrap your pasta flavor.
EXTRA VIRGIN OLIVE OIL
We are in Sciacca, in the Agrigento province, on the hills overlooking the sea. A land perfect for the cultivation of high quality olives such as Biancolilla, Nocellara del Belice and Cerasuola varieties, from which our excellent Organic Extra Virgin Olive Oil is produced. It’s a staple in Mediterranean cooking.
PRESERVES
Giù Giù preserves are made in a typical Mediterranean environment along the south-west coast of Sicily, in the province of Agrigento, a land of olive trees, citrus and rich vegetables. The process of production respects the environment and the consumer. The vegetable preserves allow the consumers to taste incredible Sicilian vegetables such as carciofini (little artichokes) and aubergine caponata all year long.
MARMALADES & HONEY
Giù Giù marmalades incredibly rich and intense – mandarins, orange, lemon and lemon ginger – are made out of top quality seasonal and ripe fruit, apple pectin, and cane sugar. They contain no added colors or preservative to maximise its real quality and flavour. Giù Giù honey comes from the Sicilian flora and its rich bouquet of flavours. Moreover, it has a secret ingredient: the sea air.
PRESERVED FISH
Ventresca tuna, tuna, mackerel and anchovies are preserved in olive oil and fished by an “Ancient Tuna Trap” located in Aspra, a tiny place right by the Gulf of Palermo which proudly carries on the local fish canning tradition: fresh fish from Mediterranean Sea is processed and canned by the skilled hands of the local women.
BEER
Giù Giù beer is made by a small craft brewery in the heart of the Nebrodi Mountains, a land rich in lakes, rivers and a colorful flora down the sides of Etna Volcano. Giù Giù Rossa, a Belgian Amber style beer, is a perfect balance between rich, toasty maltiness, and the light, floral profile of European hops. Giù Giù Bionda, Golden Ale, is a light beer with a pleasantly cool taste given by a citrus hopping.
GET IN TOUCH
Are you a restaurant, a grocery shop, an importer or a distributor? For information and to receive the wholesale price list send an email to
Prezzemolo & Vitale (P&V), is a contemporary, family run, Italian grocery retailer. Founded 30 years ago by now husband and wife team Giuseppe Prezzemolo & Giusi Vitale, the store, which has seven locations in Palermo, Italy, and two in London, is a shopping destination selling only the very best, traditional Sicilian as well as Italian delicacies. Prezzemolo & Vitale’s aim is to elevate the traditional grocery store experience, filling stores with hand selected, artisanal produce whilst keeping costs accessible.
